3.2+Design

3.2 Design Drawing **Visual Arts 3.2** **Credits** **6 DUE DATE: Term 2 exam** **Assignment Summary** **Investigate ideas & methods** Investigate ideas and methods relating to ‘social Issue’ design & in particular your selected youth organisation. Analyse & evaluate your research to select key examples & identify the methods & ideas that will inform your work. Use this documentation to clearly establish the parameters for your study. Document your research in your journal.
 * This Achievement Standard involves investigating ideas & methods relating to art & artworks in the context of the drawing study in design. It also involves using established drawing processes, procedures, materials & techniques appropriate to ideas & methods studied, & using drawing to generate, analyse & clarify ideas. ||
 * Brainstorm ‘Youth Issues & Organisations’ to identify your selected choice
 * Collect related examples of logos, flyers, posters, advertisements, billboards, magazine articles, websites, calendars, items of merchandise etc…
 *  Identify the ‘overall style’ that you will be using throughout the design brief: This will have been established in task 2 of the 3.1 research assignment.
 * Investigate relevant fonts to use throughout your design brief.
 *  Collect/Create a series of connected phrases, for your selected organisation
 * Collect a wide range of Imagery that relates to your chosen youth organisation

**Writing your Situation & Design Briefs** You will need to determine the specific name of the youth organisation & what their aims & objectives are. Key ingredients common to most good design situations
 * Brief/Situation is challenging
 * Brief/situation is achievable & accessible
 * Provides a variety of design activities
 * Relevant to contemporary design
 * Systematic, in-depth approach
 * Excellent presentation

**The situation** is a clear succinct description that includes
 * The name & profile of your selected youth organisation
 * Their aims e.g. create a new identity, educate people about their organisation, promote a fundraising event, launch a new organisation/programme
 * Target market see above
 * The style & overall look – what atmosphere, feel, mood is to be created?
 * Design briefs** state what is being designed & the specifications
 * Size, format, colour scheme, information included

**Concepts Portfolio** You have been asked by your youth organisation to present a portfolio of concepts for: These intergrated design briefs will form the basis for your 3.3 folio. You will complete these design briefs after you have submitted your 3.2 drawing assignment & will select 2-3 additional design briefs to also include on your folio. ** Please refer to the student handout for detailed instructions and explanations [|2010 3.2student instruction] **
 * A Logotype for your youth organisation
 * An Awareness Poster for your youth organisation
 * A Welcome/Promotional Pack, that includes a 6 page bi-monthly Calendar, as well as 2-3 other relevant promotional products.

**3.2 Design**
 * Assessment criteria**
 * **Achievement** || **Achievement with Merit** || **Achievement with Excellence** ||
 * · Investigate ideas & methods, & use these to inform a drawing study for design. || · Investigate ideas & methods to provide options for development in a drawing study for design. || · Analyse & evaluate ideas & methods to identify & clarify specific options in a drawing study for design. ||
 * · Use established drawing processes, procedures, materials & techniques appropriate to ideas & methods studied. || · Use established drawing processes, procedures, materials & techniques appropriate to ideas & methods studied to show understanding. || · Use knowledge of established drawing processes, procedures, techniques & materials to synthesise ideas to extend understanding. ||
 * · Use drawing to generate, analyse & clarify ideas. || · Use drawing to systematically generate, analyse & clarify ideas. || · Use drawing to systematically & purposefully generate, analyse & clarify ideas. ||